Doug Dohring is a California-based entrepreneur who has led several companies to success over nearly four decades, focusing on innovative and highly scalable online services.
In 1986, Mr. Dohring founded The Dohring Company, which within five years became a top-100 market research firm in the United States and the nation’s largest provider of custom market research to the retail automotive industry. In 1998, with the internet growing rapidly, Mr. Dohring secured and launched OpinionSurveys.com, which he grew into a multimillion-member online market research panel. In 2004, OpinionSurveys.com was acquired by Greenfield Online, a NASDAQ-listed public company and one of the largest market research firms in the country at the time (later acquired by Microsoft). In 2000, Mr. Dohring and several of his top executives at The Dohring Company transitioned to pursue his next venture.
Mr. Dohring founded NeoPets, Inc. in February, 2000. Under his leadership, Neopets.com grew to become one of the top-ranked online youth communities in the world, with more than 140 million Neopets accounts created by its users. The site generated more than 5 billion pageviews per month in 11 languages globally. Its monthly page views per active user and time spent per active user made neopets.com “the stickiest site in the world
.” In 2001, Mr. Dohring was named one of the top 100 Marketers of the Year by Advertising Age
Mr. Dohring served as Chairman and CEO of NeoPets, Inc. from its inception through its successful $160 million sale to Viacom, Inc.
in June of 2005. He continued to serve as CEO through September 2006 at the request of Viacom management to complete a successful transition to a new MTV Networks management team. NeoPets and Mr. Dohring were the subject of a Harvard Business School Case Study
Mr. Dohring then founded Age of Learning, Inc.
, which brought together teachers and Ph.D.’s in the field of education with former executives from companies such as Disney, Warner Bros., and EA to develop and launch the comprehensive early learning website, ABCmouse.com Early Learning Academy
. ABCmouse offers a comprehensive curriculum for preschool, pre-k, kindergarten, 1st grade, and 2nd grade in the subjects of reading and writing, mathematics, science, health, social studies, art, and music. The goal of Age of Learning is to help children build a strong foundation for future academic success by providing a comprehensive and engaging online curriculum to greatly assist early learners to succeed in early elementary school and beyond. The multi-award-winning ABCmouse
—which is also offered as iOS and Android mobile apps for tablets and smartphones and in both home and classroom versions—has achieved both critical and popular success since Mr. Dohring announced the launch of ABCmouse.com in November 2010. The efficacy of ABCmouse has also been validated by several large-scale research studies, including multiple randomized control trials. This growing body of research
shows that ABCmouse accelerates learning and helps children make significant gains in early literacy and math skills.
Through the Bring Learning to All
initiative spearheaded by Mr. Dohring, Age of Learning offers the complete ABCmouse.com curriculum at no cost to teachers and community institutions such as libraries, Head Start Programs, public housing authorities, and afterschool programs. ABCmouse is used by more than 150,000 teachers in classrooms throughout the United States and around the world.
In 2019, Mr. Dohring and his Age of Learning team launched Adventure Academy
, the first massively multiplayer online (MMO) game designed specifically to help elementary and middle-school-aged children learn. It features thousands of engaging Learning Activities—including original animated and live-action education series, books, games and more—in a fun and safe virtual environment. Adventure Academy brings learning to life as it builds critical knowledge of essential curriculum topics in language arts, math, science, and social studies.
Together with his wife Laurie, to whom he has been married for more than 40 years, Mr. Dohring has five grown children, including two sets of identical twins, and four grandchildren.